Madewell for shopbop

Madewell, J. Crew's lower end, more casual brand, has a new collaboration with shopbop.

I like Madewell--especially since it was originally my brother-in-law's grandfather's brand--but I'm a little confused by the pricepoints of their collaborative line. My guess is that if people are going to pay $200 for jeans, they'd be more likely to spend it on a designer brand.



(Madewell for shopbop)