Geigy counter

These works by Geigy make anatomy look modern & cool, despite the fact they are from the '50s and '60s. I wish I had seen these as inspiration when I was working on my annual report for ACRIA.

New Persantin brochure by Fred Troller. Offset printing.

Designed by Nelly Rudin, 1952. Letterpress printing.

The images are taken from the book Corporate Diversity: Swiss Graphic Design and Advertising by Geigy, which looks like a pretty cool read. Check out more images and information about the book here.

(via grain edit)