Take a shot

I just read this crazy Newsweek article about Peter Arnell—the designer famous for many large campaigns, recently the new Pepsi and Tropicana packaging—which made me not like him very much.

However, I do like his agency's package designs for 1000 Acres Vodka, as seen on The Dieline and Lovely Package this week. Those first three on the left are pretty stunning (although that second one might not be the most practical of bottles).


(Photo via Lovely Package)